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With an average 5,200% return on investment (ROI), email marketing in Kenya is one of the most affordable and also highly effective way to generate and close more customer leads.
In today’s online world, consumers are correspondingly connected to digital technology 24/7. With all the hype, it can be equally hard for you to stand out above your competitors.
Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—82% of Kenyans adults in digital space use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days.